on February 26, 2019
Investing in search engine optimization can get you ranked number one in Google and other search engines, but not overnight, and you have to follow the rules…
Learning the rules of how to get a website ranked on Google requires a history lesson.
Luckily for us, when Larry Page and Sergey Brin attended Stanford together they wrote a thesis paper on how to build a search engine known as Google, and their ideas around how/why it would work. If you take the time to read and dissect this paper (we have), you will find modern-day Google has followed suit with almost the exact path they laid out in 1996.
Their plan for the future was clear and written down.
Writing your goals down with a set of actionable steps to achieve them increases your chances of success by over 300%.
We write our goals down, you should too if you’re not already.
How to Rank Higher on Googl e
It takes time to rank a web page for a high-traffic, competitive search term, no matter how talented the team. We will never offer any guarantees for rankings, be wary of any agency or consultant that does.
A first page ranking on Google takes a lot of focused effort.
First, you need to uncover the questions your potential customers are asking about your products. Then create content to provide those answers via the delivery method your audience prefers such as videos, podcasts, or blog posts. Afterwards, that content needs to be distributed, always begin with the end in mind.
- Regular content creation
- a rigorous posting schedule
- On-page SEO
- Off-site SEO
- social promotion
- and other forms of online content distribution
All of the above, combined, is the secret to success with SEO. These methods will get you rankings on the first page of any search engine, Google included.
Do you need a new SEO team? Give us a call.